AAPL

Apple Inc.
TechnologyConsumer ElectronicsNASDAQ
$312.06
+$7.23 (2.32%)today
Conviction
7/ 10
Fair Value$296.33
Upside+8.40%
Signal0.5
Market Cap$3.80T
52W Range$189.81–$288.62
Next EarningsApr 30

Conviction History

Conviction Changes

Mar 18, 2026, 9:19 AM65conviction-rescore
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Price History

FAIR VALUE ANALYSISMonte Carlo · 5,000 runs · 99% valid
Fair Value$101.31
Current Price$248.80
Upside / Down-59.3%
P(Undervalued)0.0%
P(20%+ Up)0.0%
P(15%+ Down)100.0%

Fair Value Distribution — percentile bands

0.0% of simulations place fair value above current price

WHAT IS PRICED IN

Revenue-Based Reverse DCF

25.6%/yr

±4.6% · revenue growth to justify current price

FCF-Based Reverse DCF

27.2%/yr

±3.3% · FCF growth to justify current price

THE GAP

Market pricing margin compression or rising capex

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Bull Case

Services (App Store, iCloud, Apple Pay) at 14% growth compound = recurring high-margin revenue now ~25% of total. AI features (Apple Intelligence) arriving in iPhones = potential upgrade cycle upgrade cycle booster. Balance sheet fortress: $40B+ net cash.

Bear Case

iPhone is 55% of revenue and is a commodity replacement cycle — growth ceiling is structural. Valuation at 27x forward EPS prices in perfection for a low-growth hardware company. China exposure (20% revenue) is a tariff/geopolitical wildcard. AI differentiation unclear vs Google/Samsung.

Thesis Breakers

China revenue -30%+ from tariffs/ban, App Store regulatory dismantling, AI differentiation fails to drive upgrade supercycle

Updated Mar 12

Research Feed

sec_10kMar 5
Conviction: unchanged
AAPL FY2025 10-K: Services Dominance Intact, China Reverting, Tariff Headwind Structural, Tax-Inflated EPS Masks Normalized ~7% Growth

FY2025: .2B revenue (+6%), net income B (+19.5% — but .7B tax artifact from State Aid reversal inflates headline). Normalized NI growth ~7-8%. Services .2B (+14%) at 75.4% gross margin is the thesis e...

sec_10qMar 5
Conviction: unchanged
AAPL Q1 FY2026: China +38% Confirms Upgrade Supercycle; R&D Surge Validates AI Pivot; App Store Risk Partially Resolved

Blowout Q1: $143.8B revenue (+16%), $42.1B net income (+16%), 48.2% GM (+130bps). iPhone +23% on Pro mix. Greater China +38% — the single most important datapoint, reversing prior weakness thesis. R&D...

sec_10qMar 5
Conviction: unchanged
AAPL Q1 FY2026 10-Q: China Bombshell, R&D Surge Signal AI Pivot — App Store Injunction the Sleeper Risk

Blowout Q1: $143.8B revenue (+16%), $42.1B net income (+16%), 48.2% GM (+130bps). iPhone +23% on Pro mix. Greater China +38% — massive reversal. Services $30B (+14%) at 76.5% margin. R&D surged +32% t...

sec_10kMar 3
Conviction: unchanged
AAPL FY2025 10-K: Services Machine Accelerates, China Turns, Tariffs Bite Products Margin

FY2025: 416.2B revenue (+6%), EPS 7.46 (+23%). Services 109.2B (+14%) at 75.4% gross margin drives total GM expansion to 46.9%. iPhone 209.6B (+4%, Pro-mix driven). China 64.4B (-4%) -- 2nd consecutiv...

sec_10qFeb 28
Conviction: unchanged
AAPL Q1 FY2026: Blowout Quarter with China Reversal — Tariffs & App Store Are the Landmines

Record Q1: .8B revenue (+16%), .1B net income (+16%), 48.2% gross margin (+130bps). iPhone +23% driven by Pro mix. Greater China +38% (massive reversal). Services +14% at 76.5% gross margin. R&D +32% ...