CLX

The Clorox Company
Consumer DefensiveHousehold & Personal ProductsNASDAQ
$102.23
-$3.52 (-3.45%)today
Conviction
6/ 10
Fair Value$122.82
Upside+20.14%
Signal12.08
Market Cap$12.5B
52W Range$96.66–$150.84
Next EarningsMay 5

Conviction History

Conviction Changes

Mar 18, 2026, 7:04 PM56conviction-rescore

Consumer staples — DCF P(above)=73.8% with FV=$132 vs old target $115. Clorox is a brand compounder with pricing power, but post-cyberattack recovery is mostly priced in. FV $132 suggests mild upside at current prices. Upgrade from 5 to 6: solid company at fair value, no edge.

Price History

FAIR VALUE ANALYSISMonte Carlo · 5,000 runs · 99% valid
Fair Value$131.20
Current Price$102.04
Upside / Down+28.6%
P(Undervalued)85.5%
P(20%+ Up)61.9%
P(15%+ Down)3.8%

Fair Value Distribution — percentile bands

85.5% of simulations place fair value above current price

WHAT IS PRICED IN

Revenue-Based Reverse DCF

-3.7%/yr

±3.9% · revenue growth to justify current price

FCF-Based Reverse DCF

-1.5%/yr

±3.2% · FCF growth to justify current price

THE GAP

Market pricing margin compression or rising capex

KEY VALUE DRIVERS

Spearman correlation — what moves this valuation most

Bull Case
Queued for analysis

Eagle will generate this view by the next trading session (~6h).

Bear Case
Queued for analysis

Eagle will generate this view by the next trading session (~6h).

Research Feed

sec_10qMar 4
Conviction: unchanged
CLX 10-Q: Margin Compression Amid ERP Transition, GOJO Acquisition on the Horizon

CLX 10-Q shows revenue down 10% (ERP transition + lower consumption) with gross margin down 230 bps from cost inflation. EBIT declined 26% in 6M as volume deleverage overwhelmed cost actions. GOJO acq...