CLX

The Clorox Company
Consumer DefensiveHousehold & Personal ProductsNASDAQ
$90.02
-$4.87 (-5.41%)today
Conviction
6/ 10
Fair Value$121.41
Upside+34.87%
Signal20.92
Market Cap$12.6B
52W Range$96.66–$143.96
Next EarningsMay 5

Conviction History

Conviction Changes

Mar 18, 2026, 7:04 PM56conviction-rescore
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Price History

FAIR VALUE ANALYSISMonte Carlo · 5,000 runs · 99% valid
Fair Value$131.20
Current Price$102.04
Upside / Down+28.6%
P(Undervalued)85.5%
P(20%+ Up)61.9%
P(15%+ Down)3.8%

Fair Value Distribution — percentile bands

85.5% of simulations place fair value above current price

WHAT IS PRICED IN

Revenue-Based Reverse DCF

-3.7%/yr

±3.9% · revenue growth to justify current price

FCF-Based Reverse DCF

-1.5%/yr

±3.2% · FCF growth to justify current price

THE GAP

Market pricing margin compression or rising capex

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Bull Case

No analysis yet

Bear Case

No analysis yet

Research Feed

sec_10qMar 4
Conviction: unchanged
CLX 10-Q: Margin Compression Amid ERP Transition, GOJO Acquisition on the Horizon

CLX 10-Q shows revenue down 10% (ERP transition + lower consumption) with gross margin down 230 bps from cost inflation. EBIT declined 26% in 6M as volume deleverage overwhelmed cost actions. GOJO acq...