DECK

Deckers Outdoor Corporation
Consumer CyclicalFootwear & AccessoriesNASDAQ
$113.85
+$12.46 (10.94%)today
Conviction
6/ 10
Fair Value$128.52
Upside+12.89%
Signal7.73
Market Cap$15.7B
52W Range$78.91–$133.43
Next EarningsMay 21

Conviction History

Conviction Changes

Mar 28, 2026, 4:06 AM76macro-brief
Mar 18, 2026, 11:17 AM67conviction-rescore
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Price History

FAIR VALUE ANALYSISMonte Carlo · 5,000 runs · 99% valid
Fair Value$114.13
Current Price$94.05
Upside / Down+21.4%
P(Undervalued)87.1%
P(20%+ Up)52.8%
P(15%+ Down)1.5%

Fair Value Distribution — percentile bands

87.1% of simulations place fair value above current price

WHAT IS PRICED IN

Revenue-Based Reverse DCF

7.0%/yr

±4.7% · revenue growth to justify current price

FCF-Based Reverse DCF

-0.1%/yr

±2.5% · FCF growth to justify current price

THE GAP

Market pricing margin expansion or capex normalization

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Bull Case

HOKA brand gaining market share vs Nike/Adidas at premium price point. UGG generates stable cash flow. Mean reversion from oversold (RSI 29.4) with entry near lower Bollinger at $94. Target 20-day MA ~$105-110.

Bear Case

Tariff headwinds on Vietnam/China manufacturing exposure. Consumer discretionary vulnerable in Risk-Off macro. May need promo spend to maintain HOKA volumes. No earnings until May 21.

Thesis Breakers

HOKA volume growth turns negative; tariff costs force margin guidance cut; RSI closes back below 25 after brief recovery

Updated Mar 27

Research Feed

sec_10qMar 4
Conviction: unchanged
Q3 FY2026: HOKA Growth Offset by Tariff Headwinds & Margin Compression

DECK growth remains healthy (9.8%) driven by HOKA momentum (16% growth) and international expansion (27% growth), but tariff headwinds and promotional activity compressed gross margin 50bps. UGG stabl...