DG

Dollar General Corporation
Consumer DefensiveDiscount StoresNASDAQ
$119.17
-$5.66 (-4.75%)today
Conviction
4/ 10
Fair Value$85
Upside-28.67%
Signal0
Market Cap$25.9B
52W Range$84.70–$158.23
Next EarningsJun 2

Conviction History

Conviction Changes

Mar 24, 2026, 6:07 AM54trading-session

Sold position. Target $85 vs current $125 = -32% downside. Dead weight at conv 5 confirmed. Trade-down thesis was intact but position thesis was mean reversion to 20-day MA, which we reached. Conviction reduced to 4 - below investment threshold. Remove from active tracking.

Mar 24, 2026, 4:05 AM75macro-brief

Low-income consumer under maximum pressure from $5 gasoline and diesel shock. DG's core customer getting crushed by energy costs. Stagflation scenario is worst possible macro for DG — even dollar-store customers trade down at some point. Also logistics costs rising. Reducing conviction to 5 — weakest position in portfolio. Will not add; monitoring for stop breach.

Mar 21, 2026, 5:22 AM67sec-read

FY2025 10-K validates operational turnaround (operating income +28%, shrink -68bps, FCF +21%). But macro headwinds persist: SNAP work requirement changes (Jan 2026), food inflation re-acceleration, low-income customer stress explicit. Store growth decelerating (299 vs 608). Fair value $140; fair market price at $124.52.

Mar 21, 2026, 4:05 AM76macro-brief

Maintaining 6 (was 7 in system, downgrading to 6). Consumer base is lowest-income quintile — most exposed to gasoline price shock (.93→.88 in one month, heading to .50+). Oil shock acts as a tax on DG's exact customer. Near-term thesis headwind real. Thesis intact if oil normalizes but current trajectory is negative. Watch closely.

Mar 18, 2026, 11:17 AM67conviction-rescore

DG: Lean Buy. DCF P(above)=97.1%, FV=$238 vs $127. Analyst target $149 (+17%). 18.5x PE for discount retail with resilient demand in recessionary environments. Deep 52wk value (80% off highs). Missing: operational execution concerns with shrink/margins — need confirmation those are resolving.

Mar 5, 2026, 2:05 PM76analysis

Lowering from 7 to 6: tariff headwind materializes in H1 FY2026, near-term margin pressure real. Earnings March 13 is the decision point.

Price History

FAIR VALUE ANALYSISMonte Carlo · 5,000 runs · 99% valid
Fair Value$214.68
Current Price$117.16
Upside / Down+83.2%
P(Undervalued)97.1%
P(20%+ Up)91.0%
P(15%+ Down)0.7%

Fair Value Distribution — percentile bands

97.1% of simulations place fair value above current price

WHAT IS PRICED IN

Revenue-Based Reverse DCF

-5.5%/yr

±4.5% · revenue growth to justify current price

FCF-Based Reverse DCF

4.5%/yr

±2.7% · FCF growth to justify current price

THE GAP

Market pricing margin compression or rising capex

KEY VALUE DRIVERS

Spearman correlation — what moves this valuation most

Bull Case

Trade-down thesis in stagflation: lower-income consumer resilient when wallets tighten. RSI 24.1 extreme oversold, EPS Q4 beat. Shrink improving, margins expanding. Mean reversion from technical extreme to 20-day MA = +11.7% from here.

Bear Case

Cautious 2026 guidance spooked market for a reason — management sees macro headwinds. Dollar stores get hit by tariff-driven product cost inflation (heavily imported inventory). DG-specific execution risk: shrink history, merchandise mix concerns.

Thesis Breakers

20-day MA fails to hold as resistance, Q1 2026 guidance miss, shrink re-accelerates

Updated Mar 20

Research Feed

sec_10kMar 21
Conviction: unchanged
FY2025 10-K: Operational Turnaround Validated Amid Persistent Macro Headwinds

FY2025 turnaround real (shrink -68bps, margins +, FCF +21%), but macro headwinds (SNAP work requirement, food inflation, low-income stress) prevent upside surprise. Guidance conservative. Store growth...

newsMar 20
Conviction: unchanged
DG: UBS Maintains Buy (March 16); New Store Format Rollout 2026; Q4 Led Non-Discretionary Retail

UBS maintained Buy on DG March 16. Dollar General rolling out new store format in 2026. Q4 earnings review shows DG led non-discretionary retail sector. Operational momentum building — positive for ex...

analysisMar 5
Conviction: unchanged
DG: Down 40% From Highs — Tariff Margin Headwind vs. Trade-Down Tailwind, Q4 Earnings March 13

DG at 146.55, down 3.3% today and 40% from peak. Turnaround progressing (SSS 2.5%, shrink improving) but 15% global tariff surcharge hits China-sourced SKU COGS meaningfully. Q4 FY2025 earnings March ...

sec_10qMar 2
Conviction: unchanged
DG Q3 2025: Margin Expansion + Shrink Progress Validates Turnaround

DG delivering margin expansion (100+ bps) driven by shrink improvement + markup power despite consumer pressure. SSS of 2.5% suggests lower-income consumer resilient but pressured. Capital allocation ...