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Sign in to unlockFair Value Distribution — percentile bands
20.0% of simulations place fair value above current price
WHAT IS PRICED IN
Revenue-Based Reverse DCF
21.0%/yr
±6.8% · revenue growth to justify current price
FCF-Based Reverse DCF
3.3%/yr
±2.6% · FCF growth to justify current price
THE GAP
Market pricing margin expansion or capex normalization
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Sign in to unlockThe Trade Desk programmatic advertising moat; connected TV CTV growth; Unified ID 2.0.
Google/Amazon competing DSPs; macro ad spending sensitivity; concentration in video CTV.
Updated Apr 7
Leading independent DSP with strong CTV positioning and AI capabilities. 72% drawdown from highs creates attractive entry. Key risks: customer concentration, macro sensitivity, competition. Secular ta...